dvduval

I was in Starbucks a little while ago, and I sat there and listened to someone go through their SE0 spiel. They were asking all the right questions:
Do you want to have more visibility?
Wouldn't it be more professional to rank for things your company is known for?

Then the customer started to ask about how long it would take, and what results would be expected, and the reply was something like this:

For starters, you will be branding your company on the web, and more people will recognize you. And your existing customers will more easily find what they are looking for. You'll start to see more and more of your pages coming up in the search results.

So no solid benchmarks, just general statements that will likely become true. What do you think of this type of pitch?

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BGD

This is the typical selling tactic used when a company knows they will not be able to deliver what they are selling. By describing everything vaguely they do not have to worry about failing to meet their goals. As a customer you must demand that they have standards they must be accountable to.

Gnet

Typical marketing tactic, promising everything delivering nothing.

In Search Engine Optimization there are no promises, there are no guarantees.

All we do is try.

computergeek7632

Typical Pitch...

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Tyler Moyer

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