nehasood3

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Glen

I think because you only pay for actual clicks and not just per impressions.

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Ross

You get your money's worth in PPC. I think it's the best form of advertising.

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Hype

Also, these kind of advertising are easier to monitor how much visitors they are generating to your site.

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Jerlene

Helps pay the bills if you do it right.

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Harry

Because PPC advertising works in both ways for advertisers and publishers. Plus it's really cost effective.

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sufi

Its great for advertisers because they only get targetted visitors, and they can drive traffic even if they are not selling anything. its also great for publishers because they get paid for clicks, not sales.

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traderonline

it is just an alternative source of income stream to me. i mainly depend on paid rotating banners etc

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inworx

Only interested people click while pay perimpression, every user is counted, whether he is interested or not...