Jerlene

Always bear in mind that your PPC objective is to get conversions and not just clicks.

The more you have researched the demographics of your intended client base the better your chance of avoiding click fraud. Are your clients from a specific country or location? When are they likely to search for your product or service? What are the key search-terms they are using?

With demographic data in-hand you can target your ad campaigns more effectively and lower your risk of click fraud.

bubble

that sounds like very sensible advice. if you can avoid displaying ads to certain countries that can save you a lot of money in unwanted clicks.