Merging two companies
I work for a company that owns 13 locations in the U.S.
The goal was to expand into Canada.
I understand that there are slight differences in the way customers choose to do business with a company from another country. We purchassed the other company in Canada with 20 locations, and different name of course. The plan is to learn the differences on how business is conducted there, and switch the processes to our model over a 5 year period before switching the corporate name over. We felt that simply buying a company and changing the name in Canada to ours would have a negative effect on customer base. At the 5 year period we will start changing over the coroporate names. I believe 2 locations every 6 months or so for the next 5 yrears, to slowly make the transition.
This way the customer base won't notice it as much.
So to answer your question, yes it does make your business bigger, but you have to be smart with the transition.
Regards,
Maxb
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