Yes, adwords is a great way to get traffic to a site , but to get the traffic to convert to clicks if you are using adsense on the site or to convert to sales when you are watching the return on investment after paying for the adwords needs a lot more researching , especially , optimizing the landing page when sales are so important to be not bogged down by the cost of adwords. I believe , the relatively new introduction of Google referral products targets that specific need of marketers to a large extent. That way , you have to pay only when the traffic converts to sales on your landing page.
If you are getting enough traffic , but not sales , then you straightaway know that you have to make some changes on the landing page to see better results.
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